Central Employment are working with a leading Performance Marketing Agency in Newcastle, as they look to expand there Paid Media team. They have a new opportunity for a PPC Account Manager, to manage and scale a range of client accounts, ranging from Retail, Finance, Tech and M&E.
The PPC Account Manager role:
- You will be responsible for the paid (Google and Microsoft Ads) elements of a portfolio of clients’ integrated, multi-channel campaigns.
- You will have a passion for paid advertising and will draw on all appropriate options to drive leads, sales, visits and subscriptions for a broad range of clients.
- Take end-to-end responsibility for Google Ads campaigns, from initial setup and strategy development to ongoing optimisation and reporting.
- Manage paid advertising strategies for a variety of clients across retail, blue-chip companies, and niche industries.
- Analyse performance data to identify trends and opportunities, producing actionable insights to inform campaign strategy and support business development efforts.
- Monitor account performance daily, restructuring campaigns where necessary to improve key performance metrics.
- Successfully onboard new accounts, develop tailored strategies based on client objectives and collaborate with internal teams, including designers, developers, and SEO professionals, to align efforts across campaigns.
- Stay ahead of industry trends, testing new ad formats and technologies to maximise client success and satisfaction.
Essential experience and skills:
You will have a proven successful track record of managing and developing:- Strong experience with multi-channel advertising strategies across Google, Meta, and other platforms, circa 3+ yrs
- Operated within a Performance Marketing/Digital agency setting
- Knowledge of feed optimisation for shopping campaigns.
- Proficiency in tracking and reporting using Google Ads
- Exceptional written and verbal communication skills in English.
- Ability to configure and manage pixel tracking for enhanced tracking and engagement
- Strong presentation and communication skills, contributing effectively to client calls and meetings.