B2B Digital Marketing Executive

The role will support demand generation, brand visibility, and strategic growth initiatives by ensuring digital channels are effectively managed, data-driven, and aligned to business priorities. 

Key responsibilities

• Own and manage the marketing technology stack, specifically CRM as a marketing automation platform and campaign development tool.
• Build, execute, and optimise automated nurture journeys, lead scoring, and campaign workflows.
• Ensure clean data management, reporting accuracy, and GDPR-compliant processes.
• Work closely with Business Development to support lead handover, pipeline visibility, and campaign performance tracking.
• Manage day-to-day website activity, including content updates, landing pages, and conversion optimisation.
• Support the ongoing development of the website to improve user experience, SEO performance, and lead generation, while evolving it as a strategic platform that supports movement up the value chain and positions the brand as a global leader.
• Analyse website and campaign performance, using insight to drive continuous improvement.
• Work with internal stakeholders and external agencies to deliver enhancements and new functionality.
• Plan, create, and publish content across key B2B social platforms, primarily LinkedIn.
• Support brand awareness, thought leadership, and campaign amplification through paid and organic social activity.
• Develop and maintain regular content calendars to provide visibility and alignment across the business.
• Monitor engagement and performance, optimising content and targeting to improve reach and impact.
• Support the development and execution of account-based marketing campaigns aligned to strategic target accounts.
• Work closely with Business Development and product marketing executive to tailor messaging, content, and digital touchpoints.
• Build multi-channel ABM journeys across web, email, and social to support account engagement and progression.
• Track and report on account engagement, campaign effectiveness, and contribution to pipeline.
• Produce regular performance reports covering digital channels, campaigns, and ABM activity.
• Use data and insight to inform recommendations, improve ROI, and support decision-making.

Essential

• Experience in a B2B digital marketing role, circa 3 + yrs
• Strong understanding of marketing automation, CRM systems, specifically HubSpot.
• Hands-on experience managing websites, (specifically Wordpress) and digital campaigns.
• Experience running or supporting social media activity in a B2B environment.
• Analytical mindset with the ability to interpret data and translate insight into action.
• Strong organisational skills and attention to detail.