Central Employment Marketing & Digital division are delighted to be working with an established eCommerce & bricks-and-mortar Retailer, as they look to appoint a data driven eCommerce Executive.
Key Responsibilities
Take ownership of the online sales journey from traffic generation through to checkout and repeat purchase
Monitor day to day website performance including user experience, navigation, product pages and checkout flow
Manage product listings, pricing updates, stock levels and online merchandising
Work closely with the Shopify agency and design team to improve functionality and customer experience
Ensure search engine optimisation best practice is applied across product and category pages
Provide insights on customer buying behaviour to support new product development
Support product photography for online use
Keep the website updated with seasonal campaigns, promotions and offers
Identify opportunities to improve average order value and conversion performance
Collaborate with marketing teams across PPC, social media, email and search activity
Monitor daily, weekly and monthly trading performance
Review sales data and adjust pricing, offers and stock allocation where needed
Use analytics tools including Shopify, GA4 and Tag Manager to track performance and report on key metrics
Liaise with warehouse, fulfilment and buying teams to support smooth order delivery
Required Skills and Experience
Experience working with Shopify or a similar e commerce platform
Strong data analysis skills with experience tracking performance metrics
Experience writing search optimised product content or similar digital copy